TY3SK-Skills for design practice

Module Provider: Typography
Number of credits: 10 [5 ECTS credits]
Level:6
Terms in which taught: Autumn / Spring term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Current from: 2021/2

Module Convenor: Mrs Rachel Warner
Email: r.e.warner@reading.ac.uk

Type of module:

Summary module description:
The development of skills in graphic communication through a self-directed project.

Aims:

The module develops conceptual or written research approaches to a range of typographic and communication design problems through either a practical or essay project. Self-directed practical projects provide the opportunity to analyse and execute concise design activities targeting skills that are both design specific and transferable to other problems. Self-directed essay projects provide the opportunity to develop written research on a topic within typography and communication design.

Assessable learning outcomes:

By the end of the module students should be able to:

• explore alternative approaches to a problem/topic


• identify and implement the most appropriate practical or written approachesÌý


• plan and produce a comprehensive work record

Additional outcomes:

Students should also be able to articulate their ideas visually and explain their work.

Outline content:
Students will typically work on one or two projects which will address a range of typographic and graphic communication issues.

Brief description of teaching and learning methods:

Projects start with group discussions to explore the nature and requirements of the brief. Students will often present and defend their approach to the brief in interim seminars held in smaller groups. Projects end with a larger group meeting to review work and to assess and evaluate the work of peers. Additional feedback and discussion occur in individual sessions.

Summative assessment- Examinations:
N/A

Summative assessment- Coursework and in-class tests:

A single project is submitted for summative assessment in summer term. Marking and moderating will take into account the formative assessment stage (see below) and any additional work the student has undertaken prior to final submission.

Formative assessment methods:

Formative feedback is given during the project; further feedback (including an indicative marking rubric) is given after initial project submission; a final opportunity for feedback is offered in summer term to students making changes before final submission.

Penalties for late submission:

Non-standard penalties apply to the late submission of Part 3 work that is assessed in Summer Term. 10% of the total marks available for the work will be deducted from the final mark where work is submitted up to 24 hours late. Thereafter the mark falls to zero. Assessors may exercise discretion in the application of penalties.

Assessment requirements for a pass:
A mark of 40% overall.

Reassessment arrangements:

Work that bears a confirmed mark of less than 40 must be resubmitted by an August/September date to be notified.

Additional Costs (specified where applicable):

1) Required text books: None

2) Specialist equipment or materials: None

3) Specialist clothing, footwear or headgear: None

4) Printing and binding:Ìývariable depending on the brief each student writes

5) Computers and devices with a particular specification: None

6) Travel, accommodation and subsistence: None

Last updated: 22 June 2021