MMM087-Management in Creative and Cultural Organisations

Module Provider: International Business and Strategy
Number of credits: 20 [10 ECTS credits]
Level:7
Terms in which taught: Spring term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Current from: 2020/1

Email: p.m.miskell@henley.ac.uk

Type of module:

This module examines organisations that are engaged in creative or cultural activities. Students are required to define the parameters of the creative or cultural industries; to identify the management challengesÌýfaced by organisations in these sectors; and examineÌýstrategies for addressing them.Ìý

Summary module description:
This module examines organisations that are engaged in creative or cultural activities. It explores the management challenges they face, and their strategies for addressing them.
This module is co-taught with Dr Evelyn Fenton.

Aims:

The aimsÌýof the moduleÌýare twofold. First, to provide students with a clear understanding of the challenges facing organisations that are responsible for producing and marketing cultural products and services, and howÌýthese influenceÌýthe way such industries operate. Second, to explore how organisations from various sectors seek to promote (and control) creativity in order to enhance their innovation and efficiency.?Ìý

Assessable learning outcomes:

By the end of the module it is expected that students will have demonstrated that they are able to:?Ìý



•Identify key challenges for organizations involved in the production or distribution of cultural products and?services and?appreciate how such challenges have evolved over time.?Ìý

•Critically analyse the various ways in which organizations have responded to these challenges in different commercial and cultural contexts.?Ìý

•Assess the importance of creativity as a means of enhancing organizational effectiveness.?Ìý

•Evaluate the degree to which organizations have been able to both foster and control creative activity.?Ìý

Additional outcomes:

In additional toÌýthe usual academic reading and writing, the module will provide students with the opportunity to develop their skills and confidence in producing a professional written report.Ìý

Outline content:

The module begins with an introductory class setting out key concepts and frameworks for understanding the issues facing organisations in the creative and cultural sectors. The remainder of the module is structured in two parts. In the first half of the term we focus on various features of the environment in which creative industries operate. These include: the economic context and the role of uncertainty; the legal context and intellectual property rights; the environmental context and the i mportance of sustainability. A guest lecture will also typically be scheduled in the first half of the term. In the second half of the module the focus shifts to the management of creativity at an organisational level. TopicsÌýincludeÌýinnovation; the management of creative individuals and teams and the role of creative clusters. Throughout the module, lectures will be structured so that different creative sectors provide a focus for in depth study in relation to each topic.ÌýÌý< /p>

Global context:

The module is designed to be global inÌýcontent and outlook. Students are encouraged to draw on evidence and examples from organisations in different parts of the world.Ìý

Brief description of teaching and learning methods:

The module will be taught through a combination of lectures and seminars.?The lectures?will be larger classes in which the core content is presented, though it is intended that these will be interactive sessions involving plenty of opportunity for class discussion. There will be at least one guest lecture from a practicing manager from a relevant organisation. The seminars will be small group sessions in which specific topics or cases are discussed in greater depth, or in which students will be able to receive specific support and guidance (feed-forward) relevant to their coursework assignments.?Ìý

Summative assessment- Examinations:

No examination

Summative assessment- Coursework and in-class tests:

Essay of 2,000 words. Submission date in early March (week 8 of Spring Term).?Ìý

Report of 3,000 words. Submission date in mid-April (approx. 1 week before start of Summer Term)?Ìý

Upper limit of word count: A word count of 10% excess is allowed for both written assignments. Written work beyond the 10% excess will be discounted in the grading of the assignment.?Ìý

Formative assessment methods:

Students will receive feedback on their essay assignment in time to be able to apply relevant advice and guidance to their report.Ìý

Penalties for late submission:

Penalties for late submission on this module are in accordance with the University policy. Please refer to page 5 of the Postgraduate Guide to Assessment for further information: http://www.reading.ac.uk/internal/exams/student/exa-guidePG.aspxÌý

Assessment requirements for a pass:

A weighted average of 50% or moreÌý

Ìý

Reassessment arrangements:

Re-submission of coursework assignment. Students are required to re-submit whichever coursework assignment has caused them to fail the module at first attempt. In cases where both assignments receive a failing mark, students are required to re-submit the assignment with the highest overall weighting, i.e. the report.?Re-submissionÌýdateÌýis during the August University Re-sit Period.Ìý

Additional Costs (specified where applicable):

Last updated: 4 April 2020