Louise Smith
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Lecturer in Consumer Behaviour and Marketing
Specialism
Marketing, Consumer Behaviour, Retail Marketing, Services Marketing, Stakeholder Marketing
- Programme Director – CBM
- Academic tutor
- Module Convenor – Applied Marketing Project
- Co-convenor – Contemporary Issues in Consumer Behaviour & Marketing
- Co-convenor – Advanced Marketing & Branding
Areas of interest
Teaching and learning, employability, live client briefs.
Research projects
PhD (on hold): Information provision in stroke care: a study into working- age people and the quality of information they receive in hospital (working title).
Background
I am a diverse lecturer in Marketing who has the skills and experience of teaching level 3 to level 7, Digital Marketing apprenticeship, CMI and CIM. I have module led and taught modules including: Principles of Marketing, CRM & Stakeholder Marketing, International Marketing, Consumer Behaviour, Applied Marketing Project, Retail Marketing, Services Marketing, and have been a dissertation supervisor.
I have also been a CIM subject examiner, marketing e-tutor, and MBA dissertation supervisor.
Before starting my teaching career I was a marketing professional, leading the marketing for technology and insurance companies.
Academic qualifications
- FHEA
- PGCTLHE
- MSc – Distinction
- BA (Hons) Retail Marketing
Awards and honours
- HUNT, L. JOHNS, N., (2013) "Image, place and nostalgia in hospitality branding and marketing", Worldwide Hospitality and Tourism Themes, Vol. 5 Iss: 1, pp.14 - 26
- Selected as a 2014 Highly Commended Paper winner.
Professional bodies/affiliations
CIM – Affiliate Marketer
Selected publications
HUNT, L. JOHNS, N., (2013) "Image, place and nostalgia in hospitality branding and marketing", Worldwide Hospitality and Tourism Themes, Vol. 5 Iss: 1, pp.14 - 26